Heatmaps feature
Heatmaps provide a way to understand how people experience a space by capturing real user sessions in VR.
They make it possible to:
Analyze movement — see how users navigate through a space.
Assess attention — understand where users look and how long they focus on specific areas.
Validate design decisions based on real interactions in context.
Heatmaps are recorded as holonotes (without audio) that capture:
User movement and position.
Object interactions.
Gaze direction over time.
Each session becomes a replayable record of the user experience, providing detailed insight into how a space is explored and used.
Enabling Heatmaps
To start recording heatmaps, enable this option for a Place in the Web Arranger.
Once enabled, recording starts automatically when a user enters the Place in VR. All sessions will be captured and grouped by variants.
Reviewing Recordings
Recorded heatmaps can be viewed in the Web arranger in different modes:
Observer view — watch the session from the outside
First-person view — see the experience from the user’s perspective
Attention is visualized using a color gradient, showing how long a user focused on specific areas, for example: green - short attention, but red — long, sustained focus.
Managing Recordings
The Web Arranger also provides the possibility to organize and manage recordings:
Rename heatmaps.
Delete.
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